Successful Businessesí Dozen Truths: Tom Peter's 30-Year Perspective


  1. Insanely Great & Quirky Talent.
  2. Disrespect for Tradition.
  3. Totally Passionate (to the Point of Irrationality) Belief in What We Are Here to Do.
  4. Utter Disbelief at the Bullshit that Marks Normal Industry Behavior.
  5. A Maniacal Bias for Execution and Utter Contempt for Those Who Donít Get It.
  6. Speed Demons.
  7. Up or Out. (Meritocracy Is Thy Name. Sycophancy Is Thy Scourge.)
  8. Passionate Hatred of Bureaucracy.
  9. Willingness to Lead the Customer and Take the Heat Associated Therewith. (Mantra: Satan Invented Focus Groups to Derail True Believers.)
  10. Reward Excellent Failures. Punish Mediocre Successes.
  11. Courage to Stand Alone on Oneís Record of Accomplishment Against All the Forces of Conventional Wisdom.
  12. A Crystal Clear Understanding of Brand Power.